Applied Research
We provide you with a fresh, deep recognition of patterns in your business by integrating multiple sources of data, then help you interpret those patterns by sharing the perspective we have gained from our experience. We give you a multi-focal, powerful lens to look through that is comprised of principles and research from a portfolio of synergistic fields including cognitive science, complexity science, design, the humanities, and management science translated to practical principles. The implications of this powerful understanding create the platform for designing a solution.

Methods

Design
Our design methodology is one of co-development, integration, and continuous learning. We start with your business and vision of what the design will do to create value. Then we work with you to engage the users in sharing their perspectives, contributing to the design in the context of their everyday environment, as well as of the wider economic and cultural environment in which the designed “thing” will compete for adoption. In the process, the company and the users, as designers, learn more about the business and the system of interactions that impact change and innovation.

Advice and Expertise
At times our clients want expert knowledge conveyed to them that they can take and use. They want a framework, model, or tool to help them think and see things differently. Other times, they want an external perspective and point of view. We provide those things through presentations, education, various media channels, and access to our wide network of leading edge professors and consultants. Whether our advices is its own deliverable, or part of a larger research and design arrangement, our model is one of partnership and synthesis. We combine what we know about you with what we know from other experiences and multiple fields, in order to help you bridge where you are now with where you want to be.

Media
Our goal is to help you create stickiness between you and your audience. To do this, we work with you to deeply understand your audiences, what value you want to convey, and what you want to achieve with them. We help you strategically select and design within a variety of media channels in a way that is going to engage your audience and give them something of value that they find educational, entertaining and worth an investment of time, money and ideas.